Giants of Jazz, a classic jazz radio in need of a branding.
● Branding
● Brand guidelines
This project focused on creating a branding guideline to establish a consistent and recognizable brand identity. Although it was completed several years ago, I can now identify areas where improvements could have been made. However, I still appreciate the logo design and the playful typography, which incorporates stretched letterforms. Above all, this project provided me with valuable lessons, teaching me the importance of trial and error in the design process.