Make Formula 1 move.

● Motion graphics
✲ After effects

We were tasked with selecting a brand for which we would design various motion elements such as buttons, logos, and website components. The key requirement was to ensure seamless integration with the existing brand while infusing an element of playfulness. The goal was to create buttons that were anything but mundane, enticing users to click with an added touch of allure.

For my project, I chose the renowned brand F1, known for its association with speed and exhilaration. I specifically honed in on the concept of the ruling system, considering camera movements and the spectator experience while designing.

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Two Times Elliot ● Packaging + Editorial